Help > Broad/Phrase Match

Broad Match
When your keyword is broad-matched, it will trigger your ad whenever that keyword or similar term appears in a user’s query. This means that your ad will still appear even if:
* Other words are included in the query.
* Terms in the query are […]

Help > Adwords - Maximum CPC

Your maximum CPC is a lot like a bid at an auction. It represents the highest amount that you’re willing to pay for a click on your ad. The maximum CPC helps determine whether your ad appears above or below other advertisers’ ads.
TheDowser Niche Database offers Max. CPC data at […]

Help > Adwords - Average CPC

This column shows your expected average CPC.
This is based on the minimum amount necessary to stay ranked above the next lowest ad.
The average CPC may be similar to your full maximum CPC bid, or it may be significantly lower, depending on the popularity of your keywords and other […]

Help > Adwords - Clicks Per Day

This column displays the estimated number of clicks your ad will receive per day.

Help > Adwords - Cost Per Day

This is the estimated total daily cost of running your ad, based on the maximum CPC you have set.
The quick formula for daily cost is: estimated clicks per day multiplied by the average CPC.
These values are rounded to the nearest cent for your convenience, and may not […]

Help > Adwords - Average Position By Google

This is the estimated rank of your ad on the page.
1.0 is the highest possible position. (Because these positions are averages, you may see fractional numbers like 1.2 or 7.4.)
Keep in mind that Google domains display up to 10 ads on the search results pages.
If […]

Help > Wordtracker Research - Predict

This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories today.