Broad Match

When your keyword is broad-matched, it will trigger your ad whenever that keyword or similar term appears in a user’s query. This means that your ad will still appear even if:

* Other words are included in the query.
* Terms in the query are not written in the same sequence in your keyword (for example, if your keyword is ‘x,’ your ad may be triggered by search terms ‘xyz,’ ‘zx,’ or ‘zyx’).
* The query is similar to your keyword. This includes plurals and synonyms.

Broad matching is an effective way to reach a wide audience. To specify a broad-matched keyword, enter your keyword without including quotes, brackets, or other punctuation.

Example: For the broad-matched keyword ‘used book,’ your ad could appear when users enter the following queries:

Used book dealer
Buy used book
Used and rare book
Used book for sale
Used book finder

Phrase Match

A phrase-matched keyword will trigger your ad for any query on Google that includes your keyword or phrase in the exact sequence and form that you specify. (Additional terms in a user’s query can precede or follow the phrase.)

Phrase matching helps restrict your ad from showing on irrelevant variations of your keyword and target your audience more accurately. To enable phrase matching for a particular keyword, enclose it with quotation marks.

Example: For the phrase-matched keyword “used book”, your ad will appear when Google users enter the following queries:
Ad will appear:
used book dealer
buy used book

Ad won’t appear:
used paperback book
book of used matches
rare and used books

Your maximum CPC is a lot like a bid at an auction. It represents the highest amount that you’re willing to pay for a click on your ad. The maximum CPC helps determine whether your ad appears above or below other advertisers’ ads.

TheDowser Niche Database offers Max. CPC data at the $0.10, $90 & Google Adwords suggested price points.

Further Information
However, Ad Rank is based on more than just the maximum CPC. To ensure that users find useful information on Google and Google’s partner sites, ads are also rewarded for being relevant. The higher an ad’s Quality Score, the more relevant it is. Your keyword-targeted ad’s position on search and content results pages is determined by your maximum CPC multiplied by the matched keyword’s Quality Score. The higher your ad on the search results page, the more likely it is to receive clicks.

The most important factor in setting your maximum CPC is understanding how much a visitor to your website is worth. In other words, what is the likelihood someone who clicks on your ad will purchase your product or use your services? You may not need to have your ad in the number one position if you find that you get a better return on your investment with a lower CPC.

This column shows your expected average CPC.

This is based on the minimum amount necessary to stay ranked above the next lowest ad.

The average CPC may be similar to your full maximum CPC bid, or it may be significantly lower, depending on the popularity of your keywords and other factors.

This column displays the estimated number of clicks your ad will receive per day.

This is the estimated total daily cost of running your ad, based on the maximum CPC you have set.

The quick formula for daily cost is: estimated clicks per day multiplied by the average CPC.

These values are rounded to the nearest cent for your convenience, and may not match exactly.

Remember the daily cost figure when setting your daily budget.

If you set your daily budget lower than this estimated daily budget, your ads may not receive maximum exposure.

This is the estimated rank of your ad on the page.

1.0 is the highest possible position. (Because these positions are averages, you may see fractional numbers like 1.2 or 7.4.)

Keep in mind that Google domains display up to 10 ads on the search results pages.

If your estimated position is higher than 8, your ad may appear on our second page of search results, where it is likely to receive fewer clicks.

This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories today.