http://www.thedowser.com Fri, 24 Mar 2006 21:07:34 +0000 http://backend.userland.com/rss092 en Help > Broad/Phrase Match Broad Match When your keyword is broad-matched, it will trigger your ad whenever that keyword or similar term appears in a user's query. This means that your ad will still appear even if: * Other words are included in the query. * ... http://www.thedowser.com/adwords-broad-phrase-match-help Help > Adwords - Maximum CPC Your maximum CPC is a lot like a bid at an auction. It represents the highest amount that you're willing to pay for a click on your ad. The maximum CPC helps determine whether your ad appears above or below other advertisers' ads. TheDowser Niche Database ... http://www.thedowser.com/adwords-max-cpc-column-help Help > Adwords - Average CPC This column shows your expected average CPC. This is based on the minimum amount necessary to stay ranked above the next lowest ad. The average CPC may be similar to your full maximum CPC bid, or it may be significantly lower, depending on the popularity ... http://www.thedowser.com/adwords-average-cpc-column-help Help > Adwords - Clicks Per Day This column displays the estimated number of clicks your ad will receive per day. http://www.thedowser.com/adwords-clicks-day-column-help Help > Adwords - Cost Per Day This is the estimated total daily cost of running your ad, based on the maximum CPC you have set. The quick formula for daily cost is: estimated clicks per day multiplied by the average CPC. These values are rounded to the nearest cent for ... http://www.thedowser.com/adwords-cost-day-column-help Help > Adwords - Average Position By Google This is the estimated rank of your ad on the page. 1.0 is the highest possible position. (Because these positions are averages, you may see fractional numbers like 1.2 or 7.4.) Keep in mind that Google domains display up to 10 ads on ... http://www.thedowser.com/adwords-average-position-column-help Help > Wordtracker Research - Predict This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories today. http://www.thedowser.com/wt-predict