|
TheDowser Keyword List User
Guide
Introduction
TheDowser Keyword List
is a compilation of keywords and related keyword profitability data.
The profitability data related to each keyword is known as
“Keyword Profitability Metrics”.
“Keyword Profitability Metrics” allow you to perform
in-depth keyword profitability & competition analysis and comprise
the following set of data:
• No. of Words in Search Term
• Average Bid Price
• Searches
• Results
• KEI
• Number of Google Ads
• All InTitle Results
• KEI2
• PageRank of the #1, #2, #3 & #10 ranked web pages
• Back Links of the #1, #2, #3 & #10 ranked web pages
• URLs of the #1, #2, #3 & #10 ranked web pages
The definitions of each of these “Keyword Profitability
Metric” are detailed below. Understanding the definitions of
each of these “Keyword Profitability Metric”
will allow you to correctly identify profitable niches and
ultimately your online profits.
TheDowser Keyword List Viewer Interface
There are two
components to TheDowser Keyword List Viewer Interface: Quick
Filters Pane and the Keyword Data Pane.
Quick Filters Pane
In this pane, you can
easily filter TheDowser Keyword List
Data
based upon your own set of criteria.
The 6 Quick Filters
available within TheDowser Keyword List are as
follows:
- Contain A Word
(i.e. Show keywords with)
- Without A Word
(i.e. without)
- Average Bid
Greater Than (i.e. bid >)
- Searches Greater
Than (i.e. searchers >)
- Google Ads
Greater Than (i.e. ads >)
- KEI2 Greater
Than (i.e. KEI2 >)
For example, if you
wish to view only keywords containing the word 'free',
simply type in the word 'free' (without quotes) into the
first Quick Filter box.
Power Tip: Use the
without box to enter a word you DO NOT wish to view
within the filtered list. For example, if you type
'call' into the Quick Filter box, any keyword that contain the word
'call' will not appear in the filtered list. In the
bottom screenshot, notice that 'free conference call'
does not appear in the filtered results because this
keyword contains the word 'call'.
Similarly, you can enter
a filter criterion in ANY, SOME or ALL of the 6 Quick
Filter boxes to filter the Keyword List results.
Keyword Data Pane
This pane displays the
list of keywords contained in
TheDowser Keyword List
as well as the related “Keyword Profitability
Metrics” of each keyword.
TheDowser “Keyword
Profitability Metrics” Definition
Below are the definitions of each “Keyword Profitability Metric”:
Keyword
This is the “keyword” or “search term” online visitors’ use in
search engines to perform research or to search for information, a
product or service.
No. of Words in Search Term
This refers to the number of words a “search term” is made up of.
Why is the number of words a “Keyword Profitability Metric”?
The reason is simple.
The longer the “search term”, the more targeted it is.
Consider the following example:
Let’s assume you sell “lawn mowing equipment”.
There are many different search terms that online visitors use to
locate your product or your competitors’ product, for that matter.
Of these, the most general would be the search term “lawn”.
The search term “lawn” is a single word.
So when a visitor types in “lawn” in the search engine, we don’t
know for sure whether this visitor is looking for lawn mowing
equipment or lawn blue-prints. This visitor is very likely just
starting out his/her research on this topic.
At this initial stage, this visitor probably doesn’t really know
what he/she is really looking for. Or, this person could simply be
researching on “lawn” in general.
So you can say this person is in a “research” mode.
So whilst the “lawn” is a very frequently searched term, only a
small percentage of these searches may be targeted to your market.
“lawn mowing” is a two-word phrase. This is an example of a more
specific keyword that provides a little more insight on what the
visitor is looking for.
Based on these two keywords “lawn” and “mowing”, you can infer that
this person is interested in information related to “lawn mowing”.
So “lawn mowing” is a much more targeted keyword than “lawn”, for
the product you’re offering.
“best lawn mowing equipment” is a four-word phrase that more
accurately describes the intent of the online visitor i.e. this
visitor is interested in finding out more about the best lawn mowing
equipment in the market – This four-word phrase is therefore much
more targeted to your product than the first two keywords.
Another advantage of longer search terms is that they are easier to
optimize for, and rank highly on search engines.
How to Interpret ‘No. of Words’ Data:
The higher the word count, the more specific and targeted the
keyword.
Average Bid Price
This is the average bid price of the keyword derived via Google
Adwords Traffic Estimator.
The average bid price is indicative of the price website owners are
willing to paying to display their ads on Google Search Engine for
this keyword.
Website owners use “pay-per-click” advertising to drive targeted
traffic to their website. The cost of a keyword for a
“pay-per-click” ad is dependant on the number of advertisers bidding
for the keyword.
The more advertisers bidding for a keyword, the higher the average
bid price of the keyword.
In most cases, the average bid price is also a good approximation of
the “value” of a top 10 ranking for a keyword, since the top ranked
sites receive an equal amount of targeted traffic as websites who
purchase “pay-per-click” ads – the difference being that the top
ranked sites do not have to pay Google for their rankings.
How to Interpret ‘Average Bid Price’ data:
The higher the average bid price, the more competitive the keyword.
However, websites publishers that derive income from Google AdSense
will find keywords with high average bid prices valuable, since
Google pays these website publishers a share of the revenues earned
each time a website visitor clicks on any of the AdSense ads on
their webpage.
Searches
This refers to the number of times a keyword has appeared in the
Wordtracker database (over a 120 day period).
Wordtracker is the world’s leading keyword research service and
compiles its keyword data mainly from two of the largest
metacrawlers, Dogpile and Metacrawler.
How to Interpret ‘Searches’ Data:
This figure tells you how many times a keyword was searched on.
The higher the number of ‘Searches’, the better.
This data is useful when determining the ‘popularity’ of a keyword
e.g. fishing
The higher the number of searches, the higher the number of online
visitors who are search for information relating to the keyword.
Results
This refers to the number of competing web pages in Google that
contain the exact keyword phrase (also known as “phrase match”).
How to Interpret ‘Results’ data:
Consider the search term ‘web hosting’.
The number of competing web pages in Google (i.e. ‘Results’ data)
for “phrase match” results is 34,900,000 - which is much lower than
“broad match” results - See “broad match” results below.)
“Phrase match” example for “web hosting”
…XYZ is a premier web hosting company…
Notice the keywords “web” and “hosting” appear side-by-side.
On the other hand, for “broad match” results, competing web pages
include those that merely contain the keyword somewhere within the
web page and not necessarily in the exact sequence.
The number of competing web pages in Google (i.e. ‘Results’ data)
for “broad match” results is 80,500,000 - which is much higher than
“phrase match” results.
“Broad match” example for “web hosting”
…XYZ is a hosting company. We are number #1 on the web…
Notice the words “web” and “hosting” are on the same web page, but
are not positioned next to each other.
As such, ‘Results’ based on “phrase match” are more reflective of
the true number of competing web pages for a given keyword.
The lower the number of ‘Results’, the less competitive the keyword.
KEI (Keyword Effectiveness
Index)
Keyword Effectiveness Index (KEI) was invented by a leading SEO
Expert, Sumantra Roy of 1st Search Engine Rankings
(http://www.1stSearchRanking.com).
KEI is a measure of how effective a keyword is for your web site.
KEI is computed based on “Searches” data and Google “Results” data.
How to Interpret ‘KEI’ Data:
Generally, the higher the KEI, the better the keyword effectiveness.
High KEI keywords are usually easier to optimize and rank highly on
major Search Engines.
The exception is when high KEI keywords also have unusually large
number of competing web pages.
Consider the following example:
“web hosting” has a high KEI of 49,244.69 and may seem like an
“effective” keyword to optimize for, but the truth is, you should
not optimize for this keyword because it has far too many competing
web pages - close to 35 million to be exact!
KEI vs R/S Ratio
KEI is a better indicator of keyword effectiveness than the popular
Results-To-Searches Ratio, or R/S Ratio (used by many other keyword
research software).
This is because KEI takes into account the relative scaling of both
demand and supply of a keyword while the R/S Ratio does not.
Consider the following example:
“msn web hosting” has a R/S Ratio of 6.56, which is lower than the
R/S Ratio of “yahoo web hosting”, which is 7.07.
So if you only compare the attractiveness of both keywords based on
R/S Ratio, you’d wrongly conclude that “msn web hosting” is a more
attractive keyword, because the R/S Ratio is lower (for R/S Ratio,
the lower, the better).
In fact, “yahoo web hosting” is a much more “attractive” keyword
because of the relatively higher volume of traffic it can attract
(i.e. 12,721 searches), relative to the number of competing web
pages.
The higher KEI for “yahoo web hosting” of 1798.04 correctly
identifies the relative attractiveness of this keyword compared with
the lower KEI (225.96) keyword phrase “msn web hosting”.
Google Ads
‘Google Ads’ refers to the total number of Google Ads for a
keyword/key phrase.
In other words, it tells you the total number of advertisements that
show up in the Google Search Engine.
This data is based on the total number of Google Ads displayed in
the United States.
How to Interpret ‘Google Ads’ Data:
The higher the number of Google Ads, the more competitive the
keyword for the pay-per-click marketer.
On the other hand, the higher the number of Google Ads, the more
potential advertising revenue for Google AdSense publishers!
AllInTitle
This refers to the number of competing websites in Google search
engine, where the keyword appears in the page title (also known as
the <TITLE> tag) of web pages.
AllInTitle results is more indicative of the ‘true’ competition of a
keyword than “phrase match” or “broad match” results as most website
owners place the search terms they want to target in the page title.
You can assume that all web pages that appear in the Google search
results when the “allintitle:” operator is used are directly
competing to rank highly for the keyword.
So the lower the number of AllInTitle results, the less competitive
the keyword.
KEI2
Similar to KEI definition above, except KEI2 is computed based on
“Searches” data and Google “AllInTitle Results” data.
PageRank #1, #2, #3 & #10
This refers to the PageRank of the Top 1, 2, 3 and 10 ranked web
pages in the Google search results for the keyword.
PageRank is a ‘scoring’ system invented by Google, used to ‘rank’
web pages in its database.
How to Interpret ‘PageRank’ Data:
The range of PageRank scores is from 0 to 10, 10 being the highest.
The higher the PageRank of a web page, the more difficult it is to
compete with that web page.
In general, if the PageRank of your web page is 4 or lower, it’ll be
difficult to compete against web pages with a PageRank of 6 or
higher. On the other hand, it would not be too difficult to compete
with web pages that are PageRank 5 or lower, if you optimize your
web pages well.
Note: There may be instances where a web page either has no PageRank
or PageRank data is not available. In such instances, PageRank data
will show as 0.
Back Link #1, #2, #3 & #10
This refers to the number of web pages that are linking to the Top
1, 2, 3 and 10 ranked web pages in the Google search results for the
keyword.
How to Interpret ‘Back Links’ Data:
The number of back links (or incoming links) pointing to a web page
is an important indicator of the competitiveness of the keyword –
the higher the number of back links, the more competitive the
keyword.
In general, it would take very little effort to obtain a top 10
ranking for a keyword if two or more websites listed within the top
10 search results have less than 100 incoming links.
On the other hand, you probably want to avoid competing for a search
term if majority of websites listed within the Top 10 search results
for that search term have over 500 back links, unless your website
has a comparable number of back links.
Rather than compete with these websites, you should research on less
competitive keywords by using TheDowser Keyword Software to discover
more specific and related search terms.
Note: There may be instances where a web page either has no back
links or back link data is not available. In such instances, back
link data will show as 0.
URLs #1, #2, #3 & #10
This refers to the actual Top 1, 2, 3 and 10 ranked web pages in the
Google search results for the keyword.
How to Interpret ‘URL’ Data:
You can copy and paste these URLs in your web browser to learn more
about these top ranked websites.
Bonus Section:
FAQ #1 – Using TheDowser Keyword List To Find Profitable Niches For
AdSense Sites
Since we launched TheDowser Keyword List, by far the most frequently
asked question is as follows:
"How can I use TheDowser Keyword List to find profitable
niches to build AdSense sites around"?
Here’s our answer...
Using TheDowser Keyword List to identify profitable niches to build AdSense sites around is REALLY SIMPLE and EFFORTLESS… because we’re
already DONE ALL THE HARD WORK for you i.e. by compiling the
“Keyword Profitability Metrics” for each keyword.
(In the context of TheDowser Keyword List, a "niche" means
the same thing as a "keyword" and vice-versa!!!)
As an AdSense publisher, the most important “Keyword
Profitability Metrics” you should focus on are:
-
Average Bid Price
-
No. of Google Ads
-
No. of Searches
-
AllInTitle
-
KEI2
And if you're
aiming to achieve a Top 10 ranking for a keyword, you'll want to
analyze the following “Keyword Profitability Metrics”
as well:
-
PageRank #1, #2,
#3 & #10
-
Back Links #1, #2,
#3 & #10
Let's look at each
“Keyword Profitability Metric” in detail:
** Average Bid Price **
The higher this value the more you'll be paid each time a visitor
clicks on your AdSense ads.
TheDowser Keyword List - Full Edition offers you over 4,000
keywords with average bid prices above USD10/click!
But DO NOT blindly create an AdSense site around a high paying
keyword!
This is because a high paying keyword is also a VERY COMPETITIVE
NICHE!
Unless you are an expert in Search Engine Optimization, we suggest
you stay away from high paying keywords initially.
If you are new to AdSense publishing, the best niches to target are
those with average bid prices of between USD2 and USD5 dollars.
TheDowser Keyword List - Full Edition offers you over 12,000
keywords that fit this criteria.
** Number of Google Ads **
For AdSense publishers, the more Google Ad inventory, the better.
Try to look for niches that have a minimum Google Ad inventory of 9.
Remember, NOT ALL Google Ads that show up in the Google search
results will show up as an AdSense ad on your content-targeted
website.
This is because a lot of AdWords advertisers switch-off
"content-targeting"... meaning they specifically DO NOT want their
ads displayed on content-targeted websites like yours.
So if you build an AdSense site around a niche with too few Google
Ad inventory, you may find your site showing AdSense Ads that are
"Public Service Ads by Google" and do not provide you any revenue!
** Searches **
This tells us the number of times a keyword is searched over a 120
days period as reported by Wordtracker, the world's leading keyword
research service.
Obviously, the higher this number, the better.
You'll NOT want to build a site around a keyword that NO ONE is
searching for!
Generally, target a niche with a Wordtracker search count of over
100, although this data should be analyzed alongside ‘AllInTitle’ &
‘KEI2’ data.
** AllInTitle **
This tells us how many web pages contain the keyword in their title
tag and is indicative of your "real" online competition.
So, the lower this number the better.
Try choosing a niche with less than 500,000 competing "AllInTitle"
web pages, although this data should be analyzed alongside
'Searches' & ‘KEI2’ data.
** KEI2 **
This tells us the effectiveness of a keyword in relation to the
keyword 'demand' (i.e. number of 'Searches') and 'supply' (i.e. 'AllInTitle'
competing webpages).
A keyword with a KEI2 value of 100 or higher is considered a good
keyword, although this data should be analyzed alongside 'Searches'
& ‘AllInTitle’ data.
** PageRank and Back Links **
If you're aiming for a top ranking for a keyword (which you should,
in the medium to longer term), you'll want to analyze the PageRank
and number of Back Links of the top 10 web pages for that keyword.
To this end, you'll want to target keywords where the top 10 web
pages have a PageRank of 5 or less and have less than 500 Back
Links.
In summary, all the above “Keyword Profitability Metrics”
targets should be used as a guide only.
Once you have identified a profitable niche using TheDowser
Keyword List, you should perform further keyword research (e.g.
discover related and more specific search terms) using
TheDowser
Professional.
Congratulations!
If you've read this far, you deserve to give yourself a nice pat on
your back... as you are amongst the very few smart
marketers who truly understand exactly "how to identify a
profitable niche".
Profiting online is NOT difficult... as long as you know
precisely know how to identify a profitable nice!
So get cracking on your AdSense sites and dominate a couple of
profitable niches... before your competition does so!
To Your Online
Success!
Max Pastukhov, Fabian Lim & Ivan Wong
TheDowser Development Team
|