Help > TheDowser Professional: ‘Overture Ads’ Column Definition

‘Overture Ads’ refers to the total number of Overture Ads for a keyword/key phrase.

In other words, it tells you the total number of advertisements that show up in Overture’s Search Engine.

By default, TheDowser Professional retrieves the total number of Overture Ads displayed in the United States.

The default URL used by TheDowser Professional to extract ‘Overture Ads’ data for the keyword ‘web hosting’, for example, is as follows:
http://uv.bidtool.overture.com/d/search/tools/bidtool/?Keywords=web%20hosting&mkt=us&lang=en_US