Help > TheDowser Professional & Niche Database: ‘Results’ Column Definition

‘Results’ refers to the number of competing web pages in Google’s database.

The default URL used by TheDowser to extract ‘Results’ data is as follows:
http://www.google.com/search?hl=en

By default, ‘Results’ in TheDowser Professional returns the number of competiting web pages in Google that contain the keyword phrase in the exact sequence (also known as “phrase match”)

(Note: The number of competing web pages in Google (i.e. ‘Results’ data) for “phrase match” results is 34,900,000 - which is much lower than “broad match” results. See “broad match” results below)

“Phrase match” example for “web hosting”:

…XYZ is a premier web hosting company…

(Notice the keywords “web” and “hosting” appear side-by-side)

You can, however, choose to return “broad match” results, where competiting web pages include those that merely contain the keyword somewhere within the web page (also known as “broad match”)

(Note: The number of competing web pages in Google (i.e. ‘Results’ data) for “broad match” results is 80,500,000 - which is much higher than “phrase match” results)

“Broad match” example for “web hosting”

…XYZ is a hosting company. We are number #1 on the web…

(Note: The words “web” and “hosting” are on the same web page, but are not positioned next to each other)

As such, ‘Results’ based on “phrase match” is more reflective of the true number of web pages that you are competiting gainst for a keyword/phrase.

However, if you wish to change the ‘Results’ settings from “phrase match” to “broad match” in TheDowser Professional:

Select Settings > Keyword Tools > Google Search Engine

then Select ‘Broad match (regular search)‘ option

and hit ‘OK‘